Tom Kelley is also a key player in the field , both as general manager of IDEO , a highly successful design and innovation company , and the author of two widely acclaimed books : `` The Art of Innovation '' , highlighting the importance of brainstorming and teamwork business.employment_tenure product creation ; and `` The Ten Faces of Innovation '' , explaining the role of assets such as empathy , storytelling , individual experiences and stimulating work environments in fostering creative ideas .